August 18, 2023

Tips from a former adman for UX Designers This post is inspired by a true story. A UX designer friend of mine, let’s call him Alex, found himself jobless this month and reached out to me for help. I immediately got on a call with him, suggested he send me his resume and portfolio, and […]

June 16, 2023

I’m a branding enthusiast who’s transitioned into being a Product Manager. I was lucky enough to start my career in advertising as a brand associate at Leo Burnett, then I worked at other top ad-agencies. I even had a stint as a brand manager at an ed-tech startup. Now, I’m a product manager at an […]

It is so unbelievably rare these days for a business to be meaningfully differentiated through its technology, or even its UX, alone. Emily Hayward Context switching is the enemy # 1 to high-quality work. And I've observed that most of it happens in the browser. For the last couple of years I've been trying to […]

I recently led a customer discovery bootcamp to validate the product hypothesis, identify the ideal customer profile (ICP), and get closer to the product-market fit. Through this bootcamp, we:  Identified the primary target audience through user research   Ideated, tested, and validated the messaging for the audience   Delivered user flow designs for the V1 of the […]

February 6, 2022

Two years ago, I completed my full time UX design diploma at BrainStation, Toronto. Having worked with UX designers in my previous roles, my goal was to gain a deeper understanding of the design process so that I can collaborate with designers more effectively.  I really enjoyed the experience and met some great people, while […]

November 1, 2021

Case study: Rebranding a 10-year-old boutique corporate law firm. Having started my career in advertising, I enjoy brand strategy projects, particularly rebranding. Rebranding because:  In most cases, the business undertaking the rebranding exercise is aware about their target audience.  The product-market fit has been achieved, which can help guide the rebranding decisions. I found this project on […]