It is so unbelievably rare these days for a business to be meaningfully differentiated through its technology, or even its UX, alone. Emily Hayward Context switching is the enemy # 1 to high-quality work. And I've observed that most of it happens in the browser. For the last couple of years I've been trying to […]

November 1, 2022

I've worked with several founders over the years as a product/marketing strategist. Though these projects were spread across different industries and geographies, most of them had a common problem - the founder's fear of branding. From my experience, most founders are intimidated by branding. They'll keep branding for the end - mostly reduced to a […]

May 7, 2022

Recently I hired a professional photographer in Toronto. I, very quickly went from feeling excited to overwhelmed to disappointed, and this would be my user journey map. Therefore, HMW help photographers stand out in their marketing?

December 30, 2021

I’ve been working on branding/rebranding projects for over a decade, and most of them involve logo redesign. While we all know the importance of great logo design, do we know what makes a great logo? One of the most common question from my client meetings would be - what is great logo? How do you […]

November 1, 2021

Case study: Rebranding a 10-year-old boutique corporate law firm. Having started my career in advertising, I enjoy brand strategy projects, particularly rebranding. Rebranding because:  In most cases, the business undertaking the rebranding exercise is aware about their target audience.  The product-market fit has been achieved, which can help guide the rebranding decisions. I found this project on […]

August 17, 2021

While working with ad agencies early in my career, I got involved in projects related to branding. These projects would often involve identifying a name for a product/business and then concept testing it.  Brainstorming business names/brand names became my favourite part of this exercise and with time I got better at it. Since I was […]

July 27, 2021

Whether you are a start-up looking for a quick product website/MVP or a business looking to sell products online - you need a website. Having founded, scaled and sold a digital agency in the past, I have worked on hundreds of websites. I keep getting this question often (see screenshot below) and I will try […]

June 28, 2021

While catching up with a friend last week, I learnt that he is working with a life coach to define and achieve his life goals. I found it fascinating how life/career coaches can empower someone to achieve their goals. The next thing I know I was looking up a career coach online for one of […]