Product Consultant

Design Thinker | Lean Startup Advocate

Three things UX bootcamps MUST teach

Two years ago, I completed my full time UX design diploma at BrainStation, Toronto. Having worked with UX designers in my previous roles, my goal was to gain a deeper understanding of the design process so that I can collaborate with designers more effectively.  I really enjoyed the experience and met some great people, while […]
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What makes a great logo? Prefinery Case Study

I’ve been working on branding/rebranding projects for over a decade, and most of them involve logo redesign. While we all know the importance of great logo design, do we know what makes a great logo? One of the most common question from my client meetings would be - what is great logo? How do you […]
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3.25 Books every founder needs to read

Founders operate in uncertainty, and many believe nothing can prepare you for it. ‘You’ve got to take the leap of faith and do it’ they’ll say, but that’s a ridiculous advice in my opinion. We can always learn from the experts and mentors. You aren’t the first founder/entrepreneur on earth and your problems aren’t as unique as you imagine them to be.
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Aesthetics, Branding and Transition

Case study: Rebranding a 10-year-old boutique corporate law firm. Having started my career in advertising, I enjoy brand strategy projects, particularly rebranding. Rebranding because:  In most cases, the business undertaking the rebranding exercise is aware about their target audience.  The product-market fit has been achieved, which can help guide the rebranding decisions. I found this project on […]
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Three things UX bootcamps MUST teach

Two years ago, I completed my full time UX design diploma at BrainStation, Toronto. Having worked with UX designers in my previous roles, my goal was to gain a deeper understanding of the design process so that I can collaborate with designers more effectively.  I really enjoyed the experience and met some great people, while […]
Read More

What makes a great logo? Prefinery Case Study

I’ve been working on branding/rebranding projects for over a decade, and most of them involve logo redesign. While we all know the importance of great logo design, do we know what makes a great logo? One of the most common question from my client meetings would be - what is great logo? How do you […]
Read More

3.25 Books every founder needs to read

Founders operate in uncertainty, and many believe nothing can prepare you for it. ‘You’ve got to take the leap of faith and do it’ they’ll say, but that’s a ridiculous advice in my opinion. We can always learn from the experts and mentors. You aren’t the first founder/entrepreneur on earth and your problems aren’t as unique as you imagine them to be.
Read More

Aesthetics, Branding and Transition

Case study: Rebranding a 10-year-old boutique corporate law firm. Having started my career in advertising, I enjoy brand strategy projects, particularly rebranding. Rebranding because:  In most cases, the business undertaking the rebranding exercise is aware about their target audience.  The product-market fit has been achieved, which can help guide the rebranding decisions. I found this project on […]
Read More

About Me

Hi there, I am Devesh and have been developing and managing digital products for over a decade. Prior to that I have worked in marketing for some of the world’s leading brands.

Having worked with clients from across industries and from around the world, I have learnt a lot about business and product life cycles.

In the past I have founded, scaled and sold a digital agency.
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