Product Consultant

Design Thinker | Lean Startup Advocate

Branding Lessons from the Neighbourhood Gelato Shops

I've worked with several founders over the years as a product/marketing strategist. Though these projects were spread across different industries and geographies, most of them had a common problem - the founder's fear of branding. From my experience, most founders are intimidated by branding. They'll keep branding for the end - mostly reduced to a […]
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'Someday is Today' - Book Review

I've finished reading 70% of Matthew Dicks's latest book 'Someday is Today'. I've been a fan of Matthew Dicks, and I highly recommend his book Storyworthy. The first part of the book was mostly about realizing the importance of time. I agree we need to be aware of the limited time we've got and protect […]
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A Customer Discovery Case Study

I recently led a customer discovery bootcamp to validate the product hypothesis, identify the ideal customer profile (ICP), and get closer to the product-market fit. Through this bootcamp, we:  Identified the primary target audience through user research   Ideated, tested, and validated the messaging for the audience   Delivered user flow designs for the V1 of the […]
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Minimum Viable PKM

I've recently set up my PKM system, and I'll recommend every knowledge worker to try it out . If you're interested to learn how I get started, you can find it in this post. The post received some good feedback and I learnt that Personal Knowledge Management system could be overwhelming when you're starting out. […]
Read More

Branding Lessons from the Neighbourhood Gelato Shops

I've worked with several founders over the years as a product/marketing strategist. Though these projects were spread across different industries and geographies, most of them had a common problem - the founder's fear of branding. From my experience, most founders are intimidated by branding. They'll keep branding for the end - mostly reduced to a […]
Read More

'Someday is Today' - Book Review

I've finished reading 70% of Matthew Dicks's latest book 'Someday is Today'. I've been a fan of Matthew Dicks, and I highly recommend his book Storyworthy. The first part of the book was mostly about realizing the importance of time. I agree we need to be aware of the limited time we've got and protect […]
Read More

A Customer Discovery Case Study

I recently led a customer discovery bootcamp to validate the product hypothesis, identify the ideal customer profile (ICP), and get closer to the product-market fit. Through this bootcamp, we:  Identified the primary target audience through user research   Ideated, tested, and validated the messaging for the audience   Delivered user flow designs for the V1 of the […]
Read More

Minimum Viable PKM

I've recently set up my PKM system, and I'll recommend every knowledge worker to try it out . If you're interested to learn how I get started, you can find it in this post. The post received some good feedback and I learnt that Personal Knowledge Management system could be overwhelming when you're starting out. […]
Read More

About Me

Hi there, I am Devesh and have been developing and managing digital products for over a decade. Prior to that I have worked in marketing for some of the world’s leading brands.

Having worked with clients from across industries and from around the world, I have learnt a lot about business and product life cycles.

In the past I have founded, scaled and sold a digital agency.
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Have a product idea/issue to discuss? Let’s have a call

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