Devesh Uba’s Blog

November 1, 2021

Case study: Rebranding a 10-year-old boutique corporate law firm. Having started my career in advertising, I enjoy brand strategy projects, particularly rebranding. Rebranding because:  In most cases, the business undertaking the rebranding exercise is aware about their target audience.  The product-market fit has been achieved, which can help guide the rebranding decisions. I found this project on […]

August 17, 2021

While working with ad agencies early in my career, I got involved in projects related to branding. These projects would often involve identifying a name for a product/business and then concept testing it.  Brainstorming business names/brand names became my favourite part of this exercise and with time I got better at it. Since I was […]

July 27, 2021

Whether you are a start-up looking for a quick product website/MVP or a business looking to sell products online - you need a website. Having founded, scaled and sold a digital agency in the past, I have worked on hundreds of websites. I keep getting this question often (see screenshot below) and I will try […]

June 28, 2021

While catching up with a friend last week, I learnt that he is working with a life coach to define and achieve his life goals. I found it fascinating how life/career coaches can empower someone to achieve their goals. The next thing I know I was looking up a career coach online for one of […]