It is so unbelievably rare these days for a business to be meaningfully differentiated through its technology, or even its UX, alone. Emily Hayward Context switching is the enemy # 1 to high-quality work. And I've observed that most of it happens in the browser. For the last couple of years I've been trying to […]

I've worked with several founders over the years as a product/marketing strategist. Though these projects were spread across different industries and geographies, most of them had a common problem - the founder's fear of branding. From my experience, most founders are intimidated by branding. They'll keep branding for the end - mostly reduced to a […]

Recently I hired a professional photographer in Toronto. I, very quickly went from feeling excited to overwhelmed to disappointed, and this would be my user journey map. Therefore, HMW help photographers stand out in their marketing?

I’ve been working on branding/rebranding projects for over a decade, and most of them involve logo redesign. While we all know the importance of great logo design, do we know what makes a great logo? One of the most common question from my client meetings would be - what is great logo? How do you […]

Case study: Rebranding a 10-year-old boutique corporate law firm. Having started my career in advertising, I enjoy brand strategy projects, particularly rebranding. Rebranding because:  In most cases, the business undertaking the rebranding exercise is aware about their target audience.  The product-market fit has been achieved, which can help guide the rebranding decisions. I found this project on […]