Devesh Uba’s Blog

It is so unbelievably rare these days for a business to be meaningfully differentiated through its technology, or even its UX, alone. Emily Hayward Context switching is the enemy # 1 to high-quality work. And I've observed that most of it happens in the browser. For the last couple of years I've been trying to […]

December 25, 2022

"Love your crooked neighbour, with your crooked heart" - W.H. Auden I first heard the word 'metta' during my first ten day Vipassana course in India. On the tenth day the teacher asked us to 'project our lovingkindness to the world' - I'm sorry what? Do I even have loving kindness to share it with […]

November 1, 2022

I've worked with several founders over the years as a product/marketing strategist. Though these projects were spread across different industries and geographies, most of them had a common problem - the founder's fear of branding. From my experience, most founders are intimidated by branding. They'll keep branding for the end - mostly reduced to a […]

August 20, 2022

I've finished reading 70% of Matthew Dicks's latest book 'Someday is Today'. I've been a fan of Matthew Dicks, and I highly recommend his book Storyworthy. The first part of the book was mostly about realizing the importance of time. I agree we need to be aware of the limited time we've got and protect […]

I recently led a customer discovery bootcamp to validate the product hypothesis, identify the ideal customer profile (ICP), and get closer to the product-market fit. Through this bootcamp, we:  Identified the primary target audience through user research   Ideated, tested, and validated the messaging for the audience   Delivered user flow designs for the V1 of the […]