Two years ago, I completed my full time UX design diploma at BrainStation, Toronto. Having worked with UX designers in my previous roles, my goal was to gain a deeper understanding of the design process so that I can collaborate with designers more effectively.  I really enjoyed the experience and met some great people, while […]

I’ve been working on branding/rebranding projects for over a decade, and most of them involve logo redesign. While we all know the importance of great logo design, do we know what makes a great logo? One of the most common question from my client meetings would be - what is great logo? How do you […]

Founders operate in uncertainty, and many believe nothing can prepare you for it. ‘You’ve got to take the leap of faith and do it’ they’ll say, but that’s a ridiculous advice in my opinion. We can always learn from the experts and mentors. You aren’t the first founder/entrepreneur on earth and your problems aren’t as unique as you imagine them to be.

Case study: Rebranding a 10-year-old boutique corporate law firm. Having started my career in advertising, I enjoy brand strategy projects, particularly rebranding. Rebranding because:  In most cases, the business undertaking the rebranding exercise is aware about their target audience.  The product-market fit has been achieved, which can help guide the rebranding decisions. I found this project on […]

While working with ad agencies early in my career, I got involved in projects related to branding. These projects would often involve identifying a name for a product/business and then concept testing it.  Brainstorming business names/brand names became my favourite part of this exercise and with time I got better at it. Since I was […]