20 Pages a Day Challenge

June 24, 2021

Are you finding it difficult to make time for reading? Read on to see how I was able to finish over 15 books in just six months with a '20 pages a day challenge'.  I have never been a voracious reader but I am not averse to reading. I definitely enjoy reading. From crime thrillers […]

Career/Life Coaches - Improve conversions with these 5 simple tips

June 28, 2021

While catching up with a friend last week, I learnt that he is working with a life coach to define and achieve his life goals. I found it fascinating how life/career coaches can empower someone to achieve their goals. The next thing I know I was looking up a career coach online for one of […]

Getting a website done from scratch

July 27, 2021

Whether you are a start-up looking for a quick product website/MVP or a business looking to sell products online - you need a website. Having founded, scaled and sold a digital agency in the past, I have worked on hundreds of websites. I keep getting this question often (see screenshot below) and I will try […]

My 7 step framework for naming your brand

August 17, 2021

While working with ad agencies early in my career, I got involved in projects related to branding. These projects would often involve identifying a name for a product/business and then concept testing it.  Brainstorming business names/brand names became my favourite part of this exercise and with time I got better at it. Since I was […]

Aesthetics, Branding and Transition

November 1, 2021

Case study: Rebranding a 10-year-old boutique corporate law firm. Having started my career in advertising, I enjoy brand strategy projects, particularly rebranding. Rebranding because:  In most cases, the business undertaking the rebranding exercise is aware about their target audience.  The product-market fit has been achieved, which can help guide the rebranding decisions. I found this project on […]

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